The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google rolling out 7-inch Nexus tablet: SEO, content campaigns must focus on mobile users
Google is set to release its newest mobile device with the rollout of a Nexus tablet, which places further emphasis on a strong mobile web presence.
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Retail ecommerce rises, consumers demand simple site navigation and reviews
A.T. Kearney recently released a study that illustrates the potential value of content marketing for different ecommerce vendors.
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Facebook enables users to edit comments
Facebook has added editing capability to comments, which will help marketers ensure their social content is accurate.
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SEO alert: Google solicits user opinions to improve search relevance
Google is appealing directly to its users with the inclusion of a results satisfaction survey that has been spotted on SERPs.
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Euro 2012 sparks motivation for Twitter hashtag promotion, marketers can leverage trending social content
The UEFA European Football Championship is the latest event Twitter has used to promote the value of its site in terms of driving traffic and conversations, and branded content can put businesses in the action.
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Analyst: Conversion funnels must include multiple channels
Brian Solis of the Altimeter Group told eMarketer that companies must adjust to the changing nature of web marketing by leveraging a multi-channel conversion funnel.
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Most searchers rely on multiple browsers, actively update
AYTM Market Research suggests that growing diversity in the browser market is a good sign for those using Google SEO.
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Twitter outage causes headlines and headaches for users, marketers
A recent Twitter outage left marketers and users scrambling, but the company says no account information was compromised.
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