The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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HootSuite integrates LinkedIn Company Pages to social dashboard
HootSuite recently announced the addition of LinkedIn Company Pages to its social media dashboard, which can streamline social media marketing management for companies.
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Bing local search results among most accurate data on the web
Bing’s local search results are increasingly accurate, which is especially important as consumers look to find online information about businesses quickly.
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Content marketing reaches tablet users: Accessing content No.1 activity
A report from the Online Publishers Association found that tablet users have become some of the most active consumers of web content.
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Early poll shows users happy with Twitter’s expanded Tweets
Twitter appears to have found the perfect way to show more information with expanded Tweets, as a new AYTM Market Research poll shows link snippets can drive clicks.
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Exposure to Facebook marketing content increases conversion rate
A study from comScore, Facebook and Target found that exposure to social content increases conversion rates among consumers.
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Consumers prefer to connect with brands through email, though feedback on social rises
Martiz Research found that consumers prefer email to other channels for engaging companies, but social media is becoming increasingly popular with younger adults.
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Bing launches SEO Reports and Analyzer for Webmaster Tools
Bing announced two new tools available to search marketers that will help assess the strength of their sites in terms of Bing SEO.
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Americans view 10 billion video ads on the web in May
ComScore reported that web video ads viewed surpassed the 10 billion mark in the United States for the first time last month.
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