The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How can I create stronger calls to action around my website content? (video) – 3rd Thursday Tip
Brafton offers conversion optimization tips in this month’s Third Thursday Tip video. Learn about how to put stronger calls to action around website content.
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Yahoo updates video, image search to bring users fresh, high-quality content
Yahoo rolled out changes to its image and video search recently in its attempt to make search more useful.
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37 percent of consumers watch web video content every day
Video content on the web is becoming increasingly popular, with 37 percent of global web users watching it at least once every day.
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Back-to-school shopping upswing presents content marketing opportunities for retailers
With the back-to-school shopping season ahead, PriceGrabber found consumers will likely start buying earlier and spend more this year than last.
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LinkedIn unveils targeted status updates to make content more relevant
LinkedIn has rolled out targeted status updates to help marketers guide their social content to the right audiences.
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Google+ announces integration with content aggregation app Flipboard
Google has integrated Google+ with Flipboard, a mobile social dashboard, which some think could be the first in a long line of partnerships that make content shared on the network more accessible.
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Twitter profile toggle simplifies content, gives visibility to social marketing interactions
Twitter has rolled out a new tool to allow users to choose whether they view only the original content from a brand or or include the brand’s @replies.
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Moms more active on social media than general population
BabyCenter reported that mothers are especially strong targets for social content, as they use the channel and engage brands more than the general web user.
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