The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Case study: Interactive Tweets garner triple clicks per post of automated content
Companies using Twitter for social media marketing typically see more engagement when they run interactive campaigns focused on engagement and conversation building conversations around shared links, and one client’
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Industry buzz and Google trends create new words: Make them work for you and web search
Content writers should take advantage of emerging industry words to better communicate with their target audiences and establish brands as thought leaders.
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Yahoo to discontinue Web Analytics on August 31
Yahoo will discontinue its Web Analytics suite on August 31 as the company continues its internal shift of resources.
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More than half of tablet owners shop online weekly
Tablet owners are becoming increasingly active consumers on the web, with more than half shopping on the devices at least once per week.
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Forty percent of consumers more likely to buy from brands active in social marketing
Many consumers claim businesses with strong social presences are more appealing than those absent from the channel.
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Customer service a top priority among consumers using ecommerce, can inform content
ComScore’s Customer Experience Study shows that website customer service tools and information is among the key considerations of consumers while shopping online.
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Bing sees little change in search share, as Google inches forward
Google was the lone search engine to add to its market share in May, growing to 66.7 percent.
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Bing, Yelp partner to boost local search
Bing has partnered with Yelp to bring more reviews and other user-generated content to its local SERPs.
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