The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Sponsored Stories boost companies’ Facebook marketing CTR 20 percent
Martin Software found that Facebook’s Sponsored Stories feature has helped its marketers boost the visibility of their paid social content.
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Google Analytics helps company recognize conversions from search marketing
Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data.
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Study: One in 10 tablet owners watch online video daily
ComScore found that tablet and smartphone users are consuming more video content.
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iOS 6 to receive full Facebook integration, social marketing may reach more iPhone users
Apple announced on Monday that iOS 6 will feature more seamless integration with Facebook, which could be a boon for companies relying on social media marketing.
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Bing rolls out Brittanica Online Encyclopedia Answers, counters Google’s Knowledge Graph
Bing has countered Google’s Knowledge Graph by launching a similar feature that includes information from Encyclopedia Brittanica, but it may not be as much of a threat to SEO efforts as Google’s update.
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Web marketing revenue up 15 percent in first quarter compared with 2011
Interactive and web marketing investments topped $8.4 billion in the first quarter of 2012, marking the strongest opening three months for any year.
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Users averse to proposed Facebook adjustments, but could video chat rival Google+ Hangouts
A pair of surveys found that consumers are not fans of the proposed lowering of Facebook’s age requirement and they are uncertain of a video chat feature.
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Twitter marketing reaches mobile users
A Tweet from Twitter’s advertising team said that more than 60 percent of the microblog’s users access the site from a mobile device.
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