The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expanded Tweets to show users previews of social content on Twitter
Twitter rolled out expanded Tweets on Thursday to help users preview content before navigating to other sites.
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Social media, email marketing top areas of expansion for many
Social media marketing, email and SEO are all top priorities for marketing in 2012, as many believe these channels are best for acquiring new customers.
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Twitter users expect answers to customer service questions
Too many businesses are still missing engagement chances on Twitter by ignoring follower outreach.
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How interactive Twitter posts drive more (relevant!) website traffic
Interactive Twitter marketing can turn your followers into site visitors and (hopefully) leads.
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iPad, Kindle Fire owners record highest clickthrough rates on paid ads
A report from Jumptap suggests that those using paid search should focus on all mobile devices, not just those with larger screens.
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Twitter rolls out Tailored Trends to offer relevance to users
Twitter recently began its rollout of new algorithms aimed at making trending topics more relevant to users.
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Google rolls out images, stories to trending searches page
Google has rolled out Hot Searches as a replacement for Google Trends, and the new page includes images and links to news articles.
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Bing integrates video into search with Qwiki partnership
Bing has integrated Qwiki video spots into its SERPs to help users see short takes of video content relevant to their queries.
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