The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google rolls out Panda 3.7 update, few searches affected
Google rolled out the latest version of its Panda algorithm late Friday night, with minimal impact on search as a whole.
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Google tightens watch on paid links to improve webspam monitoring
Google announced the rollout of a new algorithm aimed at improving the detection of inorganic backlinks, further bolstering its ability to punish sites using paid links.
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IPad use continues sharp growth, Americans consuming more web content on the devices
Tablet use is quickly becoming a major part of American web content consumption, with the iPad increasingly popular among all age groups.
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Improvements to mobile search a heavy focus for Google in May
Google unveiled the entirety of its search updates for May recently, and it’s clear that mobile is a major focus of the company.
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The four P’s of marketing to win leads through website content
Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.
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Brafton’s content marketing poll results: Marketers find frequent, high-quality website content drives lead generation
A poll of marketers conducted by Brafton found that many using content marketing have seen marked improvements in their lead generation capability and the quality of their leads. Based on positive results, marketers
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Companies investing in mobile web presences
More businesses are spending money on mobile marketing with global investment surpassing $5 billion last year.
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Twitter reaches 400 million Tweets per day, most come from mobile users
Twitter has surpassed 400 million Tweets per day, with a majority coming from the company’s mobile users.
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