The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Mobile phone users now account for 43 percent of all Google search queries.

Jun 07, 2012 News Joe Meloni

Google clarifies position on mobile SEO, offers guidelines for smartphone, tablet sites

Google’s Pierre Far detailed the company’s mobile SEO leanings at SMX Advanced this week, offering some clarity for marketers looking to boost their mobile presence.

Google's Matt Cutts recently said the freshness factor isn't necessarily relevant for all kinds of content marketing.

Jun 06, 2012 News Joe Meloni

SEO more challenging than it used to be, Cutts says

Google’s Matt Cutts said that he believes SEO is more difficult than it used to be and that marketers should expect that to continue.

Facebook has rolled out three new features aimed at helping marketers control their social presences more effectively.

Jun 06, 2012 News Joe Meloni

Facebook users visiting site as frequently, spending less time

Ipsos and Reuters recently conducted a study that found Facebook users are changing their habits on the site.

The rapidly evolving web landscape demands a dynamic marketing strategy that often isn't feasible without looking for external support.

Jun 06, 2012 News Joe Meloni

Companies struggling to turn data into effective marketing campaigns

Companies have access to more information than ever, but many struggle to create truly accurate profiles of their audience for marketing.

Content marketing is a good way for technology companies to reach out to their target audiences.

Jun 06, 2012 News Joe Meloni

Prospects expect social channels to be used for service

Social media marketing and blog content can be largely beneficial for both customers and companies.

Twitter's new Account could change how people communicate

Jun 05, 2012 News Joe Meloni

Trending topics, search queries change hourly on Twitter

Twitter’s trending searches and topics change quite frequently and marketers should be cognizant of this when targeting certain topics.

B2B buyers have become increasingly active on the mobile web just as Android and iOS cement their position as leaders of the field.

Jun 05, 2012 News Joe Meloni

Android, iOS continue to top smartphone market, more users access social content

A report comScore found that Android and iOS have continued to dominate the smartphone market.

Twitter rolls out retargeted ads, helping marketers get their messages to the right audiences.

Jun 05, 2012 News Joe Meloni

Twitter seeing increased revenue from sales, social marketing performing well

Twitter may soon surpass $1 billion in ad sales with Bloomberg News reporting the company expects to do so in 2014.

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