The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social marketing drives four-fold growth in web marketing ROI
A report from PulsePoint and the Eonomic Intelligence Unit suggests that social investment has helped companies boost web marketing and gain market share.
Learn More
Study: Facebook marketing lifts traffic, email content drives conversions
A report from ExactTarget suggests that email and social media marketing can help businesses, but email is more likely to result in direct conversions.
Learn More
Social marketing increasingly reaches Hispanic-American audience
The Hispanic community is increasingly active on the mobile web and frequently checks social media while on the go, a report from Zpryme found.
Learn More
Google expands query data access in Webmaster Tools for better SEO insights
An adjustment in Google Webmaster Tools will allow users to see top search data going back 90 days, which will help companies develop better understandings of their best performing keyword strategies.
Learn More
More than one-third of consumers share email content on social media
A report from BtoB magazine found that brand subscribers increasingly value the ability to share email content on social networks and must be able to access it seamlessly from mobile devices.
Learn More
Kindle Fire sales stay strong, boost Android tablet market
A report from comScore found that the Amazon Kindle Fire has become increasingly popular, which could inform content marketing campaigns for companies looking to target the audience.
Learn More
61 percent of Americans access news content on the web every day
A report from Pew found that more Americans are using the web to access news content, which could help companies using the format for content marketing.
Learn More
Internet marketing news roundup, April 27
The roll out of a Panda update is typically the biggest news for web marketers in any week, but the launch of Google’s Penguin algorithm stole headlines this week.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
