The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rising mobile email access improves open rates
Mobile email access is quickly becoming the norm as Return Path recently reported that more emails will be opened on smartphones and tablets than through traditional webmail accounts in 2012.
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Twitter’s updated Discover tab rewards targeted social content marketing campaigns
Twitter announced new additions to its Discover tool, which will further personalize the content delivered to users.
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Bing rolls out new, clean SERP design: Can it lure Googlers?
Bing has adjusted its SERPs with updates that seem to reflect older Google SERPs. Search marketers will want to see if the changes help Bing capture more market share.
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Study: Email marketing campaign clicks rise with trending news topics
A report from Elite Email found that that email marketing campaigns benefit from the inclusion of timely events in content.
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Mobile paid search traffic between 15 and 25 percent for most industries
With mobile accounting for a substantial portion of traffic for both paid and organic search, it’s critical that content marketing campaigns adjust accordingly.
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Growth in enterprise iPad use drives B2B content marketing reach
Good Technology found that the iPad is becoming the device of choice in many businesses, which could mean greater value for B2B content marketing campaigns.
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60 percent of businesses say social media marketing improves customer service
A report from thinkJar and Sword Ciboodle found that customer service is among the most popular uses of social media marketing.
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Smartphone market up 42 percent, news content marketing rises to the forefront
A report from IDC found that the smartphone market has grown by more than 42 percent in the last year, placing a premium on web marketing practices that appeal to these mobile users.
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