The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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White paper marketing increases in 2011, thought leadership a growing commodity
White paper marketing has seen frequent increases in recent years, and more businesses are expected to create this type of content in 2012 to further position themselves as industry thought leaders.
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Google rolls out AdWords for video to help marketers reach ‘Super Bowl-size’ audience
Google has added paid search capability to video content, giving marketers new opportunities to target YouTube’s 800 million global monthly visitors.
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Report: Mobile to drive search volume beyond 90 billion queries in 2012
A report from BIA/Kelsey suggests that mobile search will surpass desktop search in 2015.
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Three content marketing campaigns that go green for Earth Day (the right way)
Earth Day falls on April 22 every year. These three content marketing campaigns approach the related web trend the right way by using the holiday to infuse an element of timeliness into their web marketing campaigns
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Internet marketing news roundup, April 20
Content marketing is consistently evolving, and a study relayed by the Content Marketing Institute this week showed the true value of content.
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Companies shifting to create content marketing that appeals to consumers over search engines
The 2012 Digital Content Marketing Survey found that an increasing amount of companies want website content that’s focused on providing a quality user experience.
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Google search ranking error leads to overly SEO’ed penalty speculation
Google’s Matt Cutts reported on Friday that an error in how the search giant detects parked domains mistakenly resulted in some websites being removed from SERPs.
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Bing SEO alert: Microsoft can’t handle content pagination as well as Google
A report from Bing suggests that its search crawlers aren’t fully equipped to handle paginated content.
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