The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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UEFA Champions League matches break Super Bowl’s Twitter activity record
The UEFA Champions League semifinal between Spain’s FC Barcelona and England Chelsea FC became the most Tweeted event, surpassing February’s Super Bowl.
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Mobile web use rising across all demographics in the U.S.
A report from eMarketer found that smartphone ownership and mobile web access have increased among all racial demographics and will continue to do so.
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Google updates search, urges marketers ‘to focus on creating high-quality site’
Google’s Matt Cutts announced a new search algorithm updates on Tuesday, and sites with excessivekeywords and link schemes that lack quality content will likely be negatively affected.
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Audience targeting a critical consideration for 97 percent of companies
A report from PointRoll found that 97 percent of companies believe audience targeting is critical to the success of their web marketing campaigns.
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HootSuite updates support integrated content marketing campaigns
HootSuite announced new integration with a series of services this week in hopes of help companies streamline their new media marketing efforts.
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79 percent of companies to increase social media marketing, integrated efforts rise
A report from Kelton Research and PointRoll suggests businesses are investing more in multichannel approaches, including social media marketing and SEO.
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Facebook reports more than 900 million users
Facebook’s S-1 filing with the Securities and Exchange Commission revealed that more than 900 million users are currently active on the network, and marketers will be pleased that overall engagement on the site is c
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68 percent of marketers to increase SEO investment, email up as well
Social Media Examiner’s Social Media Marketing Industry Report 2012 found that companies are planning to increase efforts in several new media marketing channels.
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