The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Companies outsourcing content marketing look for quality, customization and strategy
A survey of marketers suggests that high-quality, custom content and SEO expertise are among the most widely sought aspects of third-party agencies for those looking to outsource content marketing.
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87 percent of companies planning online content marketing investment
A new survey shows that content marketing is becoming increasingly common with businesses seeing more success.
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AT&T: Mobile search accounts for 30 percent of all queries
A report from AT&T suggests that businesses can no longer wait to add mobile to their organic and paid search marketing campaigns.
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Study suggests promotional and informational Tweets catch social marketing clicks
The Harvard Business Review recently reported that Tweets sharing valuable information or promoting a company are those most likely garner a response from consumers.
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B2B marketing fails to reach SMB prospects
Trying to appeal to entrepreneurs with content marketing that addresses common buyer pain points may be the best method for companies targeting small business partners.
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Report: Search generates $14 billion, top source of web revenue
A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011.
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Google adds two new features to boost ad measurement on the web
Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively.
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Google to automatically adjust misspellings for paid search results
Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement.
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