The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pinterest nearing plateau? Network grows to 18.7 million users, but expansion slows
A report from comScore and a post in the Pinterest official blog reveal stagnating growth but increased daily traffic for the website.
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Mobile content should focus on demonstrations of value
Kurt Hawks, general manager of Greystripe, recently told eMarketer that targeting mobile consumers means creating original, quick-hitting content.
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Content marketing spend surpasses $40 billion, 82 percent invest in custom website content
A new report from the Custom Content Council and ContentWise reveals that businesses are shifting their content marketing budgets online.
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Tablets, smartphones becoming part of purchase process for consumers
A report from the Local Corporation and the e-tailing group found that tablets and smartphones are becoming increasingly important for purchase research.
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Facebook adds trending articles in users’ news feeds
Facebook has rolled out a new feature that shows its users trending articles that their friends have read.
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Google adds Share button to clarify the +1 and encourage more interaction with website content
Google announced the addition of a Share button for companies to differentiate from the +1 endorsement button already added to countless websites. The share button encourages site visitors to spread content directly
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Apple’s iOS claims highest percentage of mobile search
A report from Chitika found that mobile search activity accounts for an increasingly large amount of all mobile web use.
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Following webspam algorithm update, Cutts Tweets about Panda 3.5
Following its major webspam algorithm shift on Tuesday, Google’s Matt Cutts tweeted about a Panda update that came last week.
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