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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 03, 2012 News

Amazon explains how success is built on personalized content at ad:tech San Francisco

At ad:tech San Francisco, Amazon described targeted digital content as core to brand discovery, prospect engagement and, ultimately, sales.

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Businesses targeting their audience with social media marketing have seen lead generation efforts improve greatly.

Apr 03, 2012 News Joe Meloni

Social media marketing yields up to 17 percent of web leads for some companies

Companies using social media marketing successfully have found the channel benefits lead generation campaigns.

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Tablet use is on the rise, which has forced companies to focus on mobile site speed.

Apr 03, 2012 News Joe Meloni

Mobile site speed important for content marketing as tablet ownerships grows

A report from Equation Research suggests that tablet users are growing increasingly frustrated with websites that load slowly, and thinking about speed when planning mobile content should be a priority for businesse

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Facebook rolled out several different features this week that may help marketers drive traffic and engagement more effectively.

Apr 02, 2012 News Joe Meloni

New ad capability allows marketers to improve Facebook targeting

Facebook continues to refine its social media marketing capabilities with a new feature that allows businesses to assign certain ad content to users who Like specific pages or interact with posts.

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