The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google research: Strong SERP standing can replace some paid search traffic
A study from Google demonstrates that a strong standing in organic search results can make up for paid search traffic, but suggests that using both PPC and SEO can maximize search clicks.
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Google adds forum questions and top answers to search results
Search Engine Land first reported a new Google feature that will include top forum answers to user questions in SERP snippets to help searchers find relevant content quickly.
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Google to launch comment system, engaging content pages could see SEO benefits
A report from the Next Web reveals that Google will soon launch a commenting platform, which could help drive traffic to Google+ while boosting interaction metrics and SEO for sites.
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Social marketing alert: Brand engagement increases with Facebook Timeline
A report from Simply Measured found that businesses are seeing more social media marketing engagement since the launch of Facebook’s Timeline.
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Siri increases search and email use from iPhone users
A report from the Wall Street Journal found that the iPhone 4S has driven mobile search from among iPhone users due to the presence of Siri, which should inspire marketers to optimize their websites for local search
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Yahoo to discontinue Yahoo Meme, its little-known social network
Yahoo announced that it will discontinue its Meme microblogging website, initially launched in 2009, because the network failed to drum up much interest.
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Multitasking consumers spend up to 11 hours per day consuming content: Integrated marketing a must
A report from eMarketer found that multitasking is becoming more common for American consumers in terms of web access and interaction with other media.
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Consumers ‘much more likely to trust’ businesses with social presences
A report from BRANDfog found that companies with CEOs who have a social media presence build brand trust, which might encourage interaction and (ultimately) sales.
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