The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report: Video content marketing boosts conversions
A report from comScore found that branded video content is successful in terms relaying company messages and engaging prospects.
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Creative B2B content marketing drives conversions, study suggests
A report from Upshot found that B2B marketing campaigns need more emotion to improve conversions.
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Most companies increasing social media marketing investment
A report from the Creative Group found that social media marketing across most major platforms is on the rise.
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Men’s health industry ripe with content marketing opportunities
A report from AYTM Market Research found more men are researching diet plans and fitness advice, which presents strong content marketing opportunities for organizations in this industry.
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Businesses spending more on local web marketing campaigns
A report from BIA/Kelsey suggests that more businesses will expand investment in online local marketing.
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More than one-quarter of email marketing subscribers want exclusive content
A report from Constant Contact found that 26 percent of consumers and B2B buyers subscribe to email campaigns to read original content from businesses.
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Cutts: Page speed important for SEO, but don’t hide slow pages
In a Webmaster Help video, Google’s Matt Cutts recently said that overall SEO site speed will not be judged poorly if one or two pages are slow.
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More than 30 percent of display ads on the web are never seen
Display ads can help businesses improve their visibility on the web, but they can also be quite costly without any guarantee of success – especially in light of recent data that shows nearly one in three ads are nev
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