The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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An inside look from Google: How you can use Google Analytics Social Reports to boost your bottom line
At SES New York, Google Analytics insiders offered tips on using social reports to maximize social media marketing.
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Social engagement key to informing content marketing success
Training employees to interact with social contacts will help companies keep prospects engaged with new media marketing campaigns.
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Study suggests news content marketing can draw Twitter followers
News content marketing might help businesses boost their Twitter reach as news outlets, bloggers and brands are among the accounts most frequently followed on Twitter.
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Facebook, Twitter top platforms for content sharing on the web
A report from AddThis found that Facebook and Twitter are the most popular platforms for sharing content on the web.
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One-quarter of paid search clicks come from mobile devices
A report from Marin Software found that mobile clicks are accounting for about one-quarter of all engagement for PPC campaigns.
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Google rolls out Panda 3.4, company says it’s a ‘minor update’
Google announced its latest Panda update, 3.4, last week through the company’s Twitter account.
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Internet marketing news roundup, March 23
This week’s internet marketing headlines were dominated by Analytics updates that should help marketers recognize more returns from their web marketing efforts.
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SES New York experts on landing page optimization’s ‘Conversion Trinity’ – Relevance, Value, Calls to action
Bryan Eisenberg offered SES New York attendees insights on conversion optimization for landing pages to move beyond the 2 percent average conversion rate.
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