The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing segmentation negatively impacts SEO, new media marketing
Maile Ohye, Google’s developer programs tech lead, recently discussed segmentation in a Webmaster Help Video to help businesses align their channels appropriately.
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Consumers respond well to visual content, creating little of their own
A report from AYTM Market Research found that 65 percent of consumers enjoy seeing photos shared on the web.
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Three strategies for SEO wins from content marketing syndication: SESNY insights
Content marketing syndication can be a great way to boost SEO and brand reach, but if it’s not done properly search engines might penalize sites for duplicate content. SES New York experts weighed in on best practic
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Google rolls out new social reports to gauge channel’s value
A report from TechCrunch detailed the launch of Google’s social reports to help companies assess the value of social media marketing.
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Male shoppers most concerned with cost on the web
A report from Men’s Health and GfK Roper found that male shoppers respond best to content highlighting value.
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Marketers frequently optimize branding campaigns to ensure success
A report from Maxifier found that businesses using brand awareness campaigns are frequently making adjustments as they receive data.
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Twitter adds targeting to mobile Promoted Tweets
Twitter announced that businesses using the site for social media marketing could now use targeting for mobile Promoted Tweets.
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Google search adds recent content from Google+, rewards fresh content marketing
Google is including links to content brands share on its social network on SERPs when a user searches for a business name.
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