The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pew study suggests local content reaches 79 percent of online Americans
A report from Pew Research found that consumers looking for local information are increasingly relying on the internet – especially the mobile web.
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Social Media Marketing for the Skeptic
Here’s some insight on social marketing’s reach and how Brafton’s B2B clients who may have once been social skeptics are seeing valuable traffic from this space.
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Internet marketing news roundup, September 23
Google and Facebook went head-to-head this week, dominating internet marketing headlines.
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Integrated marketing improving B2B conversions
Leads gathered and nurtured through diverse, integrated marketing campaigns are up to nine times more likely to convert than those contacted with just cold calls.
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Search companies top list of most valuable web properties
Google, Microsoft and Yahoo finished August as the three most popular web properties, market research firm comScore found.
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Targeted video content complementing marketing campaigns
Specialized video content can help businesses convert more prospects than repurposed TV spots, research from Eyeview and Knowledge Networks shows.
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Google advances Instant Previews in search
Google’s Jeromy Henry reported on the company’s Inside Search blog that it has updated Instant Previews on search result pages.
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Facebook hits 800 million users, unveils Timeline feature
At the ongoing F8 conference, Facebook CEO Mark Zuckerberg unveiled the new user profile, dubbed the Timeline.
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