The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey suggests branded journalism can help site visitors in quest to learn
iPerceptions’ Q2 2011 Retail/E-Commerce Industry Report found that 26 percent of people visit an ecommerce website to learn about a business before making a purchase.
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Content Marketing World expert emphasizes value of timeliness
Speaking at Content Marketing World, David Meerman Scott said that timeliness and accuracy are critical to successful brand journalism campaigns.
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Study: Twitter users follow brands for content
With 33 percent of Twitter users checking their accounts daily and 15 percent using Twitter specifically to follow brands, the marketing opportunities on the platform are growing.
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Google: Mobile SEO key as holiday shopping season approaches
Google expects 15 percent of Black Friday searches to come from mobile devices, and the estimated number of mobile searchers will likely increase as the holidays approach.
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Strategy needed to maximize social media marketing
The Business Finance Store recently reported that businesses of all sizes must develop social marketing strategies to guide their initiatives.
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Law firms consider QR marketing, but must ramp up mobile websites
A report from Vizibility found that 80 percent of law firms will use QR codes as part of their mobile and social media marketing campaigns in the next 12 months, but many need to invest more in mobile websites.
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Strong brand journalism could cut bounce rate
With more than 85 percent of mobile web users leaving sites after 5 seconds, strong performance and reliable content are critical to a site’s success.
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CMOs planning increases in social media marketing budgets
A report from Duke University’s Fuqua School of Business found social media marketing will soon account for 10.1 percent of enterprise marketing budgets.
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