The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pew data suggests local SEO reaches 28 percent of U.S. adults
Tailoring social media marketing campaigns to location-based services may prove valuable, as a Pew poll found 28 percent of Americans use them.
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One-third of Twitter users follow between one and five brands
While consumers aren’t against following brands on Twitter, most prefer to add only a few to their lists, according to new data from Lab42.
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Early morning emails have strongest performance
Email marketing campaigns that are sent to consumers in the early hours of the morning garner better open and click-through rates compared to messages sent later in the day, according to a new report from email serv
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Google changes the way it classifies internal links
Having a healthy library of incoming links is crucial to effective search engine optimization. Google is now changing the way it evaluates incoming links from subdomains, counting them as internal links.
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Twitter buttons drive social media interactions
A new report from Bright Edge suggests that featuring social share plug-ins, such as Twitter’s retweet button, on a brand’s website may encourage more visitor interaction.
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Affluent consumers are more active online
While most consumers tightened their purse strings and began spending less during the economic recession, some affluent Americans continued to shop at the same pace, making them favorite targets of businesses.
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Report: Consumers consult blogs before making purchase decisions
Blog marketing increasingly influences consumers’ purchase decisions, with a new report from Cone suggesting Americans are 50 percent more likely to read blogs and articles for product research this year compared to
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As new media emerges, marketers shifting priorities
The rise of digital and online marketing tools has sent many small- and medium-sized businesses back to the drawing board, as these companies are looking to leverage new channels to boost their marketing campaigns.
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