The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Smartphone growth changing mobile habits
As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments.
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Content marketing alert: Googlebot takes over News crawling responsibilities
Rather than using a dedicated web crawler to index news pages, Google announced that Googlebot will now crawl web content and news content.
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Consumers searching for Google+ are younger, more affluent than Facebook searchers
Consumers researching Google+on the web tend to be younger and more affluent than those searching for Facebook, new comScore data suggests.
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Conversation key to social media marketing
Despite the fact that the channel has been a part of the business landscape for several years, many social media marketing challenges persist.
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Google says +1 may be used as search ranking signal
The intentions behind Google’s +1 button are finally coming to light. In a move that could have serious SEO implications for online marketers, the search company recently confirmed that it is exploring the possibili
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Survey: Local SEO is on the rise
A new survey from BrightLocal indicates that businesses are increasingly turning to local SEO to drive leads and sales.
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Delivra reaps the benefits of content marketing
By maintaining a frequently updated blog, email service provider Delivra has managed to drive more traffic to its website and increase visitor dwell time, MarketingSherpa reports.
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One in 10 millennials check out Facebook marketing content daily
Millennials (and older consumers!) increasingly favor brands with active social pages. In fact, nearly one-quarter of millennials check branded Facebook pages at least once per day, as do 17 percent of consumers bet
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