The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Connected consumers are brand advocates
A new report from consumer intelligence provider Motista suggests people who feel connected to retail brands are more likely to engage and recommend these companies through mobile and social media, highlighting the
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Facebook generates 1 trillion page views in June
The leading social network, Facebook, served more than 1 trillion page views in June, making it the single most-viewed website on the internet, according to a report from Google ad network DoubleClick.
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Mobile web nears 100 million users, study shows
The mobile internet appears to be approaching its next milestone, as recent figures from eMarketer estimate that 97.3 million Americans will connect to the web using mobile devices by the end of this year.
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Google +1 button update is good for content marketing
Google announced two new features that might make the +1 button more useful to users and marketers.
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DMA: Social media tops marketing spend
With membership surging at social media sites such as Facebook and Google+, brands are willing to spend more money on these platforms to engage prospective consumers.
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Google updates Analytics: More insight on traffic source value
Google has made an update to how it calculates a session in Analytics, and it hopes this will give users “a clearer understanding of website interactions.”
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Mobile marketing reaches tablet addicts around the clock
Whether they’re using the devices for work or play, the majority of tablet owners agree that mobility is the greatest advantage the device offers.
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Facebook puts more control in users’ hands: Good for social marketing?
Facebook recently announced that it is revamping its privacy controls, giving users more say over what appears on their pages and who can access it.
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