The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SES San Francisco expert explains four components of convertible content marketing
Susan Bratton, co-founder and CEO of Digital Life Media, told SES San Francisco attendees that structured communications convert online audiences.
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Email, SEO top for B2B marketing spend
A new MarketingSherpa report indicates search engine optimization and email marketing are two top tactics for B2B companies, illustrating the importance of content marketing for these firms.
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Facebook evidently not threatened by Google+
When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing.
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Study: Online research is vital to shopping decisions
Consumers are increasingly using the web to research products and services before they buy, according to a new report from Initiative.
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Big names lining up for mobile marketing event
The Mobile Marketing Association recently announced a number of heavy hitters are slated to appear at its upcoming MMA Forum London, giving credence to the notion that mobile is having an impact on company’s marketi
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Social marketing as a tool for social change
While social media marketing has proven to be an effective tool for helping companies generate new business, a recent study from marketing firm Ogilvy & Mather Worldwide found the platform can also be an instrument
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Six tips for better link building: SEO insight from SES San Francisco
At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.
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Forrester: Marketers must publish content to remain relevant to consumers
With the web growing increasingly active through mobile and social media, marketers must assume the role of interactive publishers, creating high-value content that drives consumer engagement, a new report from Forr
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