The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Tablet sales set to skyrocket
Since the launch of Apple’s iPad last year, tablet devices have quickly become a popular way for consumers to engage long-form online content, regardless of whether they’re at home or on the go.
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Facebook, Twitter growth slowing, but still trending upward
Facebook’s membership is only expected to grow 13.4 percent this year, but the social network can still be a major part of businesses’ social marketing strategies.
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Video content informs Gen X purchase decisions
Generation X, which encompasses consumers between the ages of 34 to 45, avidly uses both traditional and digital channels to research products and services, a new eMarketer report suggests.
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Google sites top Yahoo as No. 1 internet destination
Google sites – ranging from the company’s search engine to YouTube – accounted for the most internet traffic during July, new comScore data indicates
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Experts say 2012 will be the year of content marketing
No matter the type of content marketers decide is best for their brands, industry conversations suggest that some form of ongoing content marketing will be necessary for businesses hoping to maintain a competitive e
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Search engines account for one-third of Facebook page visits
Social media content marketing is an effective strategy to engage prospective customers, but it’s only useful if consumers can find a brand’s social profile.
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Google+ adds identity verification
In the interest of enhancing user experience and strengthening Google+ as a social marketing tool, the Google recently introduced identity verification services.
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Demand for SEO, social marketing on the rise
As more businesses turn to digital and social media marketing strategies, demand (and salaries) for professionals who specialize in these areas has increased significantly, according to a recent report from ReThink
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