The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook news feed exposure exponentially magnifies brand reach, says ComScore at SES San Francisco
ComScore’s Graham Mud told SES San Francisco attendees that the majority of Facebook users’ time is spent on news feeds, making it Facebook’s most valuable content section for brand reach.
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Consumers demand personalized, relevant content from mobile marketing
Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broa
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Google infinite scroll speeds search activity
Google appears to have a project in the pipeline that will make searching for content easier by removing the need to jump from page to page for search results.
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Fifty-two percent of consumers say blog content has led to purchases: SES San Francisco insight
Charles Black, president and chief strategy officer of Technorati Media, shared some data with SES San Francisco attendees about the power of content marketing in driving sales.
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Microblogging grows but Facebook usage slows
While Facebook is by far the No. 1 social network with more than 750 million members, a recent report from GlobalWebIndex suggests consumers are using the social site less frequently in favor of other networks.
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Marketer at SES San Francisco: Video content drives (major!) sales
Video content marketing that focuses on user benefits has helped one CMO generate significant sales for his hard-to-sell product.
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SEO success is in interaction metrics, say SES San Francisco experts
SES experts suggest compelling content pages that site visitors will engage are key to post-Panda SEO, and monitoring site interaction metrics should be routine.
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Google sitelinks on SERPs generate exposure for key landing pages
Google has redesigned its search engine results page with a a revised feature to give consumers more options before clicking a website.
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