The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert: Integrated content marketing key to social media marketing success
The rise of digital environments has, in some ways, led to increased fragmentation among consumers. But according to one expert, businesses can rely on social media marketing to rein in customers and bolster brand l
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Mobile email bolsters marketing campaigns, online purchases
In recent years, there has been a great deal of hype behind mobile advertising and brand promotion through applications. But according to a recent ExactTarget study, email remains one of the key factors to mobile co
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Google sites garner most unique visitors in June
For this first time in the past eight months, Google’s web properties have reestablished themselves as the top internet destination in June, according to recent comScore data.
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Google+ criticized for deleting profiles, social marketers take note
Google experienced what may the first significant backlash to its Google+ when users recently complained of a surge of deleted accounts from the burgeoning social network.
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Expert: Tracking, analytics key to mobile marketing
The meteoric rise of smartphones has proven to be boon for many companies’ online marketing strategies. However, as one industry observer recently noted, some legwork is needed for a mobile marketing campaign to be
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The new gold rush is about to begin: Five ways Google+ could impact search and social marketing
As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.
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Internet marketing news roundup, July 22
Google+ was the name of the internet marketing game this week, as consumers and marketing experts alike couldn’t get enough information about the search giant’s burgeoning social platform. The email, social, mobile
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ComScore: LinkedIn monthly visits rise
With LinkedIn making headlines in May after its initial public offering, the social network’s membership soared.
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