The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing helps business grow 600 percent
Shauna Mei, founder of AHALife, says her business has grown 600 percent in the past year in large part because she focused on using content marketing to convey her company’s story.
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SEO alert: Google testing search ads at bottom of SERPs
Google appears to be testing a new AdWords layout, placing ads toward the bottom of SERPs.
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Facebook marketing raises funds for nonprofit
A skincare company partnered with a nonprofit to raise funds for breast cancer, while simultaneously creating social content that catered to the informational interests of prospects.
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Internet marketing news roundup, July 29
Google+ remained a hot topic in this week’s internet marketing news. Here’s Brafton’s take on the search giant’s social network and other issues that generated online marketing headlines for the week ending July 29.
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Can Google+ bring better social traffic? (A Brafton-specific case study)
Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.
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Expert: Google+ can lead to better SERP positioning
Google+ has generated a lot of buzz among social media marketers, but the network may be just as useful to search engine marketers.
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Google’s Page Speed Service: Good for SEO (if it doesn’t slow down your site)
Google released a Page Speed Service, which might help marketers boost their SEO. However, the service seems to slow down page load times for Brafton.com.
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Google+ traffic dwindles, but content shares still strong?
New data suggests Google+ visits are slowing down, but the network’s potential as a social and content marketing channel is still growing.
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