The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Twitter party’ drives traffic to SMB site, says expert at Affiliate Summit West
Brafton recently reported that Twitter users are sharing more about themselves via the microblog, including local information. While local targeting on the social site may benefit brands, one expert at Affiliate Sum
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Video campaigns: Relevant, optimized content required, say experts at Affiliate Summit West
Brafton has reported that video marketing is becoming a necessity, and this is confirmed by the latest comScore data indicating online viewers watched nearly 2 billion videos on Google sites alone in November 2010.
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Myspace makes cuts as revamped site gains users
Myspace had some mixed news to report this week. The social site made major layoffs, but it simultaneously reported that its new entertainment offers have brought new users. Could the long-struggling social site hav
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Foursquare offers more info to brands
Brafton reported that foursquare recently launched new photo-sharing and comment updates that may help companies generate brand awareness on the site, but foursquare officials never articulated how these features wo
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Relevant content for social is key, say experts at Affiliate Summit West
Brafton has reported that it will be essential to seed social sites with quality content in 2011, and the buzz at Affiliate Summit West confirms that social content is key to branding. In Tuesday’s keynote spe
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Mobile marketers can connect to Verizon customers through iPhone
At the end of 2010, Brafton reported that Apple had ramped up its iPhone production and the iPhone could be key to mobile marketing. Many speculated that this increase in iPhone units was linked to an Apple/ Verizon
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A True Mobile Windows? Let’s Talk About ARM.
Microsoft made headlines last week when they announced that they are developing a version of their desktop OS, Windows (8?), for the ARM processor platform. If you are not familiar with ARM, it is the type of chip p
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Buzz at Affiliate Summit West 2011: Paid search and SEO must go local
Since ad:tech New York 2010, Brafton has reported that experts anticipate local search will become increasingly mainstream. At Affiliate Summit West 2011, discussions are also revolving around thinking local with pa
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