The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Affiliate Summit West 2011 buzz: Blogs boost SEO and social outreach, say experts
At the recent Affiliate Summit West conference, Brafton reported that targeted content was a pervasive topic of discussion. Experts seem to agree that one of the best ways to make a site visible to search engines, r
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YouTube reaches 200 million daily mobile views
Yesterday, YouTube announced that music videos and pre-roll ads are now available in an Android app for YouTube. Marketers should rejoice over the news of this new ad development, as it will enable them to reach the
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Email marketing: ‘Better results for fewer dollars’
With the internet marketing community increasingly turning its focus to social media channels (social content, in particular), email may seem like an outdated channel – "seem" being the operative wor
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Wolfram Alpha gets a new look
Wolfram Alpha has always been an answer engine, and now it seems to be giving users more information related to their questions. The site announced this week that it has made some updates for 2011 in light of upcomi
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Google updates paid search URLs and negative keyword management
Google announced changes this week that may have a positive impact on paid search campaigns. The company will now offer new negative keyword management options, and it will change search ad display URLs to lowercase
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How the uproar over Google News’ crash can inform your content marketing strategy
Earlier this week, Google News had some hiccups, and the site went down on Monday afternoon. The subsequent wrath of Twitter users may seem like bad press for Google, but it speaks to the popularity and importance t
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Yahoo-Bing gaining ground in paid search
The Yahoo to Microsoft adCenter transition tool closed just last week, but Efficient Frontier reports that advertisers may already be experiencing gains from the Yahoo-Bing alliance. Early data from Efficient Fronti
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Google Places introduces iPhone app with Hotpot
The mobile/local marketplace may get a big lift thanks to a partnership between Apple and search giant Google. Today, Google announced that it is offering an iPhone app for Google Places with Hotpot. Brafton has rep
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