The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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CMOs say engaging content key to corporate blog success
Brafton has reported that Americans turn to blogs to keep up with the latest news, and a report from Blog2Print indicates that engaging content should be corporate bloggers' top priority in 2011. The report, re
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LuckyLocal.com reveals local shopping app at Affiliate Summit West
The buzz at Affiliate Summit West indicates that local marketing will be key to catching clicks in 2011. Amidst discussions of strategies to maximize local traffic, LuckyLocal.com introduced a local shopping applica
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Google partners with Edgenet and manufacturers for better product data
Merchants who hope to boost their ecommerce from Google product pages might be happy to learn that the search giant is now focusing on offering more relevant information to shopping searchers. The company announced
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Social plugins proven to lift traffic, say experts at Affiliate Summit West 2011
Brafton has reported that the year is off to a strong start for Facebook, with the social site garnering $450 million in funding from Goldman Sachs. Now, experts at Affiliate Summit West 2011 indicate this will also
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Blekko versus Bing: A tale of two social searches and a rising market
Brafton has reported on the rise of social search, and we’ve covered news about Facebook data offered within Bing results and Blekko’s social slashtags – two of the leading resources for searchers
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Affiliate Summit West 2011 experts suggest targeted content key to branding
The buzz at Affiliate Summit West seems to support Brafton's earlier reports that content marketing will be key to catching clicks in 2011. In a session themed around dominating niche markets with blogger outre
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Lifestyle and entertainment news roundup, January 7
The first week of 2011 saw plenty of click-worthy entertainment news stories. One of the biggest stories to generate searches this week was the rags-to-riches saga of Ted Williams, a homeless man with a golden voice
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Technology news roundup, January 7
Most people with an interest in technology are either in Las Vegas for the ongoing Consumer Electronics Show or keeping a keen eye on the industry’s annual tradeshow, Google Realtime search results demonstrate
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