The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search hits the road with Bing’s in-car deal with Toyota
Mobile marketing, which brings search to on-the-go consumers, has seen rising adoption in the past year. Could automotive search also become a trend of 2011? At the Consumer Electronics Show, Toyota announced that B
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Internet rivals television as America’s main news source
Content marketing is poised for rapid expansion in 2011, and marketers might be interested to learn that news content seems to hold online consumers' interest. A new report from the Pew Research Center for the P
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Global Twitter users thinking local in 2011
Brafton has reported that social content marketing is a must this year, and brands looking to build a Twitter following may want to mention their locations in their Tweets. Data from Sysmos indicates that Twitter us
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Marketers, migrate to Bing now: Yahoo adCenter transition tool will close January 5
Back in September, Brafton reported that Yahoo encouraged marketers to begin transitioning their search marketing accounts to the Microsoft adCenter. Now, Yahoo has announced immediate migration is necessary for bra
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Search revenue to rise 20 percent in 2011
According to J.P. Morgan's Nothing But Net: 2011 Investment Guide, search marketing will pay off in 2011. As MediaPost reports, the firm anticipates that more consumers will be conducting searches this year, and
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Google’s Marissa Mayer on location-based services and life without Groupon
Brafton has reported that Google officials say local is the search company’s top priority, and Media Bistro’s recent interview with Marissa Mayer, vice president of consumer products, confirms that Googl
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Android gaining ground in mobile market
Google is the top search engine among mobile users, and now the company is in an even better position to dominate the mobile market, as Android is gaining ground. The latest report from Nielsen shows that Android is
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Google rumored to be creating a digital newsstand
Brafton reported that news apps are on the rise, potentially giving marketers a new way to distribute content. Now, Google seems to be getting in on the action with a rumored digital newsstand, demonstrating the val
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