The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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‘Facebook’ the top searched term of 2010
Search and social marketers may be interested to learn that Facebook was not only the major social site of the year, but also the most-searched phrase. New data from Hitwise reveals that Facebook dominated web queri
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Seventy-nine percent of millennials love online news content
Content marketing is supposed to skyrocket in 2011, and brands looking to appeal to digital-savvy Gen Y-ers might consider that this demographic frequently turns to the web for news. According to L2's Gen Y Affl
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Six social media success stories of 2010
At the start of 2010, many companies were likely congratulating themselves for having a Facebook page, but a year makes a big difference. Having come to terms with the rising popularity of social platforms, business
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Foursquare holiday check-ins spike
Last week, it seems a number of Americans enjoying the holiday took time to spread the Christmas cheer by checking in at various retail locations. But even while check-ins saw holiday gains, foursquare may not have
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Groupon raising $950 million, becoming a marketing must
Some said Groupon execs were unwise to turn down Google's $6 billion offer, but the deal-finder may be proving its individual worth, as it is poised to raise close to $1 billion in a round of venture capital fun
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Mobile Marketing Association announces 2011 mobile marketing trend forecast
Brafton has reported that holiday shoppers increasingly turned to their smartphones to find information about nearby businesses in 2010, and the Mobile Marketing Association expects mobile devices will continue to b
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Website and content marketing: gifts that keep giving this holiday
Brafton has reported that online holiday shopping is hitting new heights, with more than $28 billion spent on the web leading into the week of Christmas. Foresee's E-Retail Satisfaction Index indicates
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Your (Recommended) 2011 Resolution: Build a Smarter Funnel
The key to growing your base of qualified leads, boosting conversion and fostering engagement on your website is setting the right net for your ideal audience. In search engine optimization terms, this is referred t
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