The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online ad spend poised to break records through 2014
Americans are hoping to see full economic recovery this year, and internet marketers might rejoice that the online ad market is recovering more rapidly than the overall economy, according to eMarketer. The research
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Goldman invests $450 million in Facebook, hailing rise of social search
It’s turning out to be a great year for Mark Zuckerberg – and maybe social marketers – already. News broke on Sunday that the social network received an investment from Goldman Sachs that nearly ma
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Technology news roundup, December 30
It wasn’t entirely positive, but news relating to Apple dominated web conversations this week. The company, which is notoriously secretive about product developments, has managed to keep any information about
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Internet marketing news roundup, December 30
In the last week of 2010, the online marketing community was buzzing about trends and developments that may shape internet advertising for 2011. From reports indicating the rise of content marketing to rumors that m
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Lifestyle and entertainment news roundup, December 30
Though celebrity breakups were making headlines last week, December is drawing to a close with happier tidings. Early in the week, a few famous couples generated ample online searches after announcing their engageme
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Business technology news roundup, December 30
Fittingly, Apple and Facebook made much noise during the last week of a massively successful year for both. Other much-discussed, and often maligned, business tech trends rounded out the rest of the online conversat
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Social reccs impact purchase decisions for teens, parents
Brands that want to appeal to teens with disposable income might want to remember that life is a popularity contest among these consumers, and brands must operate by the same rules. Research relayed by eMarketer&nbs
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Sixty-five percent of internet users have paid for content
Marketers planning their strategies for 2011 might want to prioritize quality. A new report from Pew indicates that the majority of consumers are willing to pay for content online. The study asked 755 internet
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