The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study suggests integrated user-generated content is key to social media marketing success
The latest State of Online Branded Communities report from marketing analytics firm ComBlu shows that businesses across industries are improving their social media marketing techniques, and user-generated content s
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New Google AdSense interface launched globally: Better insights for marketers
Marketers managing their holiday search campaigns may be pleased to hear that Google has launched a new and improved beta AdSense interface.
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Facebook Mentions feature being tested: A boon to brand visibility?
A new Facebook feature – Mentions – may help users see how many people are discussing brands, and businesses may like the visibility this offers them in news feeds.
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RockMelt: Taking social search to the next level
A new web browser, RockMelt, has built an entire user experience around Facebook, Google, Twitter and social sharing.
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Google may (not) be testing result page scroll features, but could infinite query results come soon?
A Chrome extension may be responsible for apparent Google results scroll features, but infinite scroll could be coming soon – and marketers may like the implications of that.
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Ask.com’s search days are over, company focuses on Q&A
Ask.com’s days as a search engine are over, or at least its days as a player in the search market are done.
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Fifty-nine percent of consumers make purchases with companies they engage through new media: Relevant, timely content is key
Marketers may ask themselves if consumers have time for brands while they connect with friends and family via new media, but new research reveals that internet users look for brand engagement.
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Google launches Instant Previews – Marketers, page content counts
Google has announced [http://googleblog.blGoogle has announced a new feature that lets searchers catch a glimpse of results pages before they decide where to click.
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