The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video marketers take note: Hulu to generate $240 million in revenue, release new personalized ad tools
With more than 175 million U.S. consumers watching online videos in September, it’s no secret that marketers must consider video as part of their content marketing strategy, and Hulu is the top video property for de
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Online spending to exceed $51 billion in Q4 2010
Internet marketers hoping to cash in on holiday shoppers, rejoice: eMarketer predicts that retail eccommerce spending will demonstrate 13.7 percent year-over-year growth this quarter.
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Facebook to make announcement on Monday: Search features? Facebook email? Marketers, get ready.
Facebook sent notifications today that it will host an event on Monday to share insight on new developments. The social site is increasingly effective as a marketing platform, so brands should take note that a big a
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Bing for Mobile now available to all Android users: Should marketers think Microsoft for mobile search?
It’s been a big week for Microsoft with respect to the mobile market. On Monday, the company released its Windows Phone 7 to U.S. markets, and the company announced today that the Bing for Mobile Android App is avai
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Google’s Matt Cutts tells PubCon attendees to put important links toward the top of content
Brafton recently reported on the value of blogs in influencing consumers , and now, multiple reports indicate that Matt Cutts’ recent talk at PubCon Las Vegas emphasized the need for marketers to put valuable links
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YouTube unveils Topics on Search: Video SEO increasingly important
To help internet users find relevant videos, YouTube has launched an opt-in experiment called YouTube Topics on Search, and marketers who optimize their video content may appreciate how it categorizes clips on the s
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Study: Bloggers are big influencers – marketers, take note
Technorati’s State of the Blogosphere 2010 indicates that blogs are a full-fledged marketing tool, with consumers increasingly trusting blogs while trust in traditional media wanes – a fact marketers can’t ignore.
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Blekko handles more than 1 million queries per day – Is it the ‘Google Killer’ after all?
It’s been just a week since the new, "spam-free" search engine Blekko launched, but insiders report that it is already fielding more than 1 million queries per day.
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