The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Show Consumers Brand Expertise: Online Videos Have Increasing Appeal
With reports indicating that internet viewership of humorous videos has dramatically risen, the potential value of online videos to drive traffic to a site is no laughing matter.
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News execs step up paywall offensive
The battle over payment for news content is ratcheting up. After a decade of delivering online content almost entirely for free, a hardy band of news executives are growing steadily bullish – or reckless, depe
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Google’s Search by voice speaks to rise of mobile marketing
With the rise of mobile searches, consumers have increasingly been switching their keyboards for their keypads when it comes to looking for products and services online.
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Facebook: Friend to marketers
As Facebook approaches 500 million users, marketers can’t ignore the site’s potential to help them reach countless prospective clients.
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Boost email marketing efficacy through mobile devices
With the recent release of the iPhone 4, marketers are increasingly thinking about how to engage mobile users. One good strategy to reach smartphone users may be to boost marketing through another platform – email.
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Financial firms put their money into marketing, increasingly hire CMOs
In the recovering economic climate, many expanding businesses are generating new jobs and increasing their advertising efforts to get consumers on board with new products and services.
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English courts see sense on libel?
In England, the defense of one’s reputation can be a costly and protracted pursuit, particularly for those at the sharp end of a lawsuit. London has long been described as the libel capital of the world where
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Yahoo gets more photogenic with Flickr updates
Shutterbugs across the country may rejoice the recent updates to Flickr, and Yahoo is certainly hoping the changes will be well-received.
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