The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AOL says bye bye to Bebo while Facebook and Twitter shine
In the fast-paced world of social networks, marketers will have one less social site to worry about when it comes to keeping up with consumers. AOL recently…
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Opportunity calls: Marketers may strike big with mobile paid searches
On-the-go consumers are relying more heavily on their mobile devices to keep them connected to the latest news, but a new report indicates that advertising is lagging behind search volumes on smartpho
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Avoid deadly duplicate content: Original content key to Google ranking
Content is king when it comes to driving organic SEO, but putting forth duplicate information on more than one website could arouse the suspicion of Google filters that will keep a company from being a top result fo
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Marketing over macchiatos: Starbucks and Yahoo to offer guests free WiFi
For coffee-drinking, laptop-toting online marketers, Starbucks – a longstanding hot spot – may soon become even more popular. The Seattle-based coffee chain recently announced it will be offering guests
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Justin Bieber caught syphilis rumor that sparked countless Google searches
It all started when one website posted a picture of Justin Bieber with Kim Kardashian last weekend. While fans might be glad to hear that the young singer did not catch syphilis from his brief interac
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Twitter Places offers real-time, word-of-web information on local businesses
A recent survey from Harris Poll Online indicates that one-third of respondents use social media as an outlet to voice opinions about a company, brand or product. Now, tweeters can complement their rants or raves wi
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Study shows online news catches consumers’ attention
While many newspaper publishers are facing declines in the slowly recovering economy, a new report from the Organisation for Economic Cooperation and Development shows there is strong growth in online
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Bing and Yahoo ‘contextual searches’ up in May, Google still dominates
Americans conducted 15.9 billion searches in the month of May – up 3 percent from April, reports comScore. It is likely unsurprising that Google led the pack, but it may be of interest that Yahoo and Bing are
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