The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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World Cup hot terms score big with online searches
Portugal may or may not win the World Cup, but Cristiano Ronaldo is scoring major search traffic. According to HitWise, Ronaldo accounted for 19.19 percent of U.S. World Cup player searches during the week ending Ju
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Google backgrounds get artsy, users don’t buy it
Google users no longer have to search for some of their favorite artists in order to see their work. The search engine giant recently unveiled a new feature that allows users to upload works from seve
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Bing goes the search market: Microsoft announces new Webmaster Tools for online marketers
It’s been a good year for Bing. The latest Hitwise reports show that the search engine accounted for more than 9 percent of U.S. searches last spring. Moving forward to the summer, Microsoft announced
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Apple squeezes Google Mobile out of iPhone and iPad
Reports indicate that Google – though still the default iPhone browser – will have some advertising hurdles in Apple’s mobile markets. With the rise of mobile shopping and Americans’ love affairs with
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Study: Keyword usage and quality content necessary to attract online shoppers
In a struggling economy, many Americans felt they lost control over their personal finances, but it seems they gained control over the online research experience to determine how to spend their limite
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Searches get a jolt of Caffeine with Google’s new web indexing system
Google Caffeine is now serving fresh content. The search engine giant has launched its new web indexing system – called Caffeine – with the promise of more frequent updates. This is great news for sea
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Survey results suggest businesses may ‘like’ Facebook marketing opportunities
With more than 400 million active users spending at least 500 billion minutes per month on Facebook, it’s easy to believe that consumers are increasingly turning to social networks before search engines. Recen
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Apple’s iPhone 4 loaded with iAd and Bing – could be bittersweet for Google
This week, Apple CEO Steve Jobs unveiled the iPhone 4. While Jobs boasted that this is the thinnest smartphone available, its new features could be pretty big for marketers – specifically the iAd mobile applic
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