The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says businesses plan to increase SEO spending
In an increasingly digital age and a slowly recovering economic climate, consumers like to do their homework online to find the best deals before buying. In fact, a report by Forrester Research shows that 70 percent
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Search tail phrases often key to SEO success
Businesses looking to drive organic SEO should consider that sometimes less is more when it comes to SEO keyword selection. Contrary to what many marketers may believe, the most popular phrases can hinder the odds o
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Study shows Google’s search engine edge may be unjust
Google is currently the leading search engine for consumer queries, but does the company have an unfair edge? A recent study from Consumer Watchdog’s Inside Google suggests the search engine giant may
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Legal firms saw search gold in black of BP oil spill
In the aftermath of the BP oil spill, searches for "oil spill" on major search engines were dominated by law firms’ sponsored listings, reports ClickZ. Truly standout firms took the spill as
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Expert offers tips for marketers to find ‘a little more link love’
Executives want their companies to be linked with success in consumers’ minds, and using relevant, intriguing content as bait to get others to link to your website can be a good method of raising bran
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Shopping site myTrigger pays for low Google quality score – literally
Top results in a Google search should make money for a business – not cost big bucks. One way to get better cost-per-click rates is through achieving a high quality score – a lesson shopping site myTr
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Power of SEO harnessed to empower consumers against fraud
When consumers surf the web to learn about products and services prior to making purchase decisions, they’re searching to get the best deals. Still, shoppers have to be savvy about bargains they find
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Bing takes a bite out of the search engine market
One year ago, Microsoft released its revamped internet search engine – Bing. Now, the software company may really have reason to celebrate Bing’s first birthday. According to the latest report from HitWi
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