The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google sues small music label
Google is suing Blues Destiny Records, a small blues music label based out of Florida. According to Ars Technica, this isn’t the first time Blues Destiny Records and Google have been to court. Blues Destiny Re
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Yahoo launches new ad campaign
Yahoo is launching a new, $85 million ad campaign, reports the Wall Street Journal. The campaign will paint Yahoo as the definitive one-stop internet destination, with the slogan "Your favorite stuff all in one
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Slang Who search engine set to release on May 14
The new, people-powered search engine Slang Who is set to launch on May 14, reports the San Francisco Chronicle. Whereas most conventional search engines employ complex search algorithms to generate search results,
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Google: Malware spreads by using SEO techniques
According to eWeek, Google has revealed that fake antivirus and other malware programs spread by abusing search engine optimization (SEO) techniques. At the Usenix workshop on large-scale exploits and emergent threa
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FTC looking to file antitrust suit against Google
The U.S. Federal Trade Commission is leaning toward filing an antitrust suit that would challenge Google’s buyout of AdMob, reports Bloomberg. The news comes from three anonymous sources that are familiar with
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Internet retailers putting more emphasis on search engine optimization (SEO)
Retailers are getting big results from search engine marketing, indicates a recent report from Internet Retailer. According to the survey, internet retailers are spending more of their marketing budgets on search en
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Murdoch resumes attack on Google
Rupert Murdoch, CEO of News Corp., has resumed his verbal attacks against Google. Investors.com reports that Murdoch said he would be aiming to stop Google and other search engines from stealing stori
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Apple acquires Siri mobile search tool
Apple has purchased the mobile search and personal assistant tech firm Siri, reports PC Magazine. The buyout was confirmed by Norman Winarsky, the head of SRI’s venture and licensing program. Siri launched ear
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