How To Create and Measure a Link-Building Campaign That Works
Here’s how to create a link-building campaign with smart tactics that work. All you need is the right strategy and approach to reel in repeatable SEO wins.
SEO
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Is Disavow in SEO and Why Google Mostly Ignores Spam Links
Learn how to evaluate backlink health, protect your site from harmful links and when disavowing is necessary to recover from or avoid penalties.
Google’s December Core Update: Your Digital Marketing Scoop
Learn what Google’s December 2025 core update changes, how it affects rankings and what marketers should do to stay competitive.
Google’s Latest Search Cleanup: Out With the Old, In With the Streamlined
Google’s cleaning up Search again — simplifying results, retiring unused features and streamlining UX. Here’s what to expect.
Desktop Impressions Drop After Google Modifies Results Parameters: The &num=100 Change Explained + Advice for SEOs
The well-known &num=100 parameter no longer works, and it’s breaking SEO tools. Here’s what happened and how to navigate this unexpected change.
How To Get SEO Content Syndication Right Without Harming Google Search Rankings
SEO content syndication can be tricky to learn — and you even risk harming search rankings if you approach it incorrectly. Here’s how to do it right.
The Silent Threat to E-E-A-T: Bad Sources and Invisible Bias in Marketing Content
Your E-E-A-T isn’t failing at the draft stage — it’s failing at research. Bad sources and hidden bias quietly erode trust long before you hit publish.
Introducing Google’s Store Widget: Boost Trust and Accelerate Sales
Add Google’s store widget to your site to showcase ratings, reviews and policies — your new key to building trust and increasing conversions. Learn more!
The DOJ Says Google Must Share Search Data With Competitors — Here’s What It Means for Users & SEO
The U.S. DOJ made new moves in its lawsuit against Google’s monopolization of search. Here’s what we know, and how marketing and SEO could change as a result.
Guest Posting Secrets: What SEO Pros Know That You Don’t (Yet)
Guest posting still works in 2025 — if you do it right. Learn how to find the best opportunities, build backlinks and avoid common mistakes.