Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The U.S. DOJ made new moves in its lawsuit against Google’s monopolization of search. Here’s what we know, and how marketing and SEO could change as a result.
Guest posting still works in 2025 — if you do it right. Learn how to find the best opportunities, build backlinks and avoid common mistakes.
Discover how the August 2025 Google spam update is shaking up global search results. Learn what’s changed and how SEOs are reacting, plus what to do next.
Learn what contextual backlinks are, why they matter and how to use them to boost rankings, traffic and SEO success.
Learn what Google’s introduction of the new Google Trends API (Alpha) means for your search data and a revitalized approach to digital marketing campaigns.
Discover what makes a keyword easy to rank, why low difficulty keywords matter and how to use tools for SEO success.
Getting that guaranteed badge from Google can be a game changer for your company. Find out how here.
Learn all about AI visibility and how to get LLMs to recognize your brand in 2025.
Learn what generative engine optimization means, how it differs from SEO and top tips when optimizing your content for LLMs.
Learn what Google’s June 2025 Core Update means for traditional search results, AI visibility, ranking volatility, ranking drops and more.