Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which not all marketers have perfected.

Want to give your patients valuable information? A good marketing strategy can start the conversation.

Technical SEO is like engine maintenance for your website. You won’t get very far without it. What happens on the backend of your site doesn’t stay on the backend.

Video marketing is mandatory for modern businesses. Make sure yours is paying off.

Nearly two-thirds of B2B buyers would exchange their contact info for an eBook. If that’s not reason enough to ramp up your eBook production, we don’t know what is.

Content is vital to support brand development and maximize return on investment.

Search engine optimization is an ever-evolving practice. As Google makes continuous improvements to its machine-learning algorithms and low-quality content is demoted in SERPs, how does one create the best content possible?

How Brafton helped strengthen ViewSonic’s brand using custom illustrations, infographics and authoritative written content.

A step-by-step guide on how to engineer newsletter ROI from scratch.

We used SEO and content creation to get Quench on Page 1 for dozens of keywords, and the traffic just keeps pouring in.