Content Marketing

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Your weekly dose of content marketing goodness.

05/26/17 Content Marketing Tressa Sloane

Brafton’s Weekly Content Marketing Roundup May 22 – May 26

If you wanted to learn more about Google Analytics Real-Time, the current state of social media, or Netflix and content strategies, then you’re in for a treat.

05/17/17 Content Marketing Jeff Baker

What beer and content marketing have in common

Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me to explain how my passion for the suds transcends the dingy walls of San Francisco pubs and penetrates our digital world. Beer and content marketing have… Read more »

05/12/17 Content Marketing Tressa Sloane

Brafton’s Weekly Content Marketing Roundup May 8 – May 12

This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.

Turn negative social comments into social media customer service win

03/13/17 Content Marketing Tressa Sloane

Turn negative feedback into a social media customer service win

GASP! You got a dreaded negative comment on social media. Here’s how to handle it like a pro.

Who knew some smiley faces could do so much for your content marketing?

02/10/17 Content Marketing Eric Wendt

Brafton’s Weekly Content Marketing Roundup: Feb. 6-Feb. 10

See what you missed from the past week in content marketing headlines.

For the love of reading

02/03/17 Content Marketing Tressa Sloane

Brafton’s Weekly Content Marketing Roundup: Jan. 30-Feb. 3

Check out this week’s latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go.

Content marketing and house plants have at least one thing in common - the need for pruning from time to time.

01/04/17 Content Marketing Eric Wendt

Content pruning: When to delete, deindex and repurpose

Learn how pruning can help optimize your content marketing.

12/27/16 Content Marketing Eric Wendt

Follow these content marketing trends in 2017: Part 2

Discover the trends that will shape content marketing in 2017 in part two of our exploration of what’s on the digital horizon.

12/23/16 Content Marketing Eric Wendt

Follow these content marketing trends in 2017: Part 1

What trends will shape content marketing in 2017? Read part one of our dive into what’s in store for content marketers in the new year.

12/14/16 Content Marketing Tressa Sloane

Cast your net wider with online content syndication

You can successfully expand your marketing reach by partnering with video, graphic and article syndication sites.