Content Marketing

Email marketing drives leads to convert, and the right content is what will fuel that effort.

Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.

There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data behind our larger assets to seek out a diamond in the rough in need of some polishing. And now we’re going… Read more »

If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.

Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.

Podcasting is emerging as one of the more effective thought leadership tools marketers can leverage to differentiate their brands.

What the sudden rise in popularity of Pokemon Go means for emerging trends in the marketing world and what marketers can do to stay ahead.

There will come a time when your content stops getting the traction it once did. When that day comes, make sure you know how to bring it back to life.

You put a lot of effort into video production, and if you miss the mark on the music, all your work could go to waste. Here’s how to do it right.

You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows you’re going to attend and which of those are most likely to procure leads that will convert. You’ve RSVP’d to all after hours networking events… Read more »