8 must-attend ad:tech 2016 sessions for content marketers
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The definitive guide to driving nurture emails with content
Email marketing drives leads to convert, and the right content is what will fuel that effort.
4 marketing automation tips to engage & capture leads with content
Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.
Behind the scenes: How we decided to repurpose an eBook
There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data behind our larger assets to seek out a diamond in the rough in need of some polishing. And now we’re going… Read more »
4 ways to drive better communication: How content fuels your marketing automation
If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.
4 reasons to dust off and repurpose your old content
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.
How podcasting can benefit your content marketing strategy
Podcasting is emerging as one of the more effective thought leadership tools marketers can leverage to differentiate their brands.
3 content marketing lessons from the success of Pokemon Go
What the sudden rise in popularity of Pokemon Go means for emerging trends in the marketing world and what marketers can do to stay ahead.
Tips to double dip into your content marketing resource pool
There will come a time when your content stops getting the traction it once did. When that day comes, make sure you know how to bring it back to life.
Your guide to choosing the right background music for your videos
You put a lot of effort into video production, and if you miss the mark on the music, all your work could go to waste. Here’s how to do it right.