From writer to content marketing strategist: A Braftonite gives his take
A (John) King of all trades gives us his thoughts on life as a writer turned content marketing strategist and where he sees the industry going
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to select the right CTA for different content types
Determining the type of CTA that is most appropriate for your content is crucial to marketing success.
The art behind content: Creative Director Perry Leenhouts
Brafton Creative Director Perry Leenhouts may just be a secret agent. That is to say, he’s mastered the art of the double life, taking enough branching paths in his career trajectory to make Robert Frost jealous. From international rock star (we’ll get to that) to video production wunderkind to innovative driving force behind Brafton’s various… Read more »
7 eerily effective Halloween marketing campaigns
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.
The do’s and don’ts of creating amazing email newsletters
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
How to find the best content to repurpose
A guide to choosing which content you can and should repurpose into something new.
How to segment your marketing automation lists with content data
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.
8 must-attend ad:tech 2016 sessions for content marketers
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.
The definitive guide to driving nurture emails with content
Email marketing drives leads to convert, and the right content is what will fuel that effort.
4 marketing automation tips to engage & capture leads with content
Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.