Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
Impersonal customer experiences are sinking brands. Sending untargeted content in a “see what sticks” method creates a distance between businesses and consumers that can be harder to overcome with each deliverable.
We decided to take a look at what we can learn from the content creation masters at BuzzFeed and OMG there’s actually a lot to take away from a site filled with LOL, WIN and QUIZ content.
Is your brand relevant? The key to success is a relevant content marketing strategy that not only gets Google’s attention but also genuinely speaks your audience’s language.
From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.
What is your content without a great name? Here’s how to come up with the catchy blog title ideas that match how great your content is, as well as drive the clicks you need to get readers on your website.