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Despite activity in several web channels, marketers are struggling to leverage data available to them to target their campaigns and optimize for conversions.
Twitter CEO Dick Costolo reported that the company is rolling out its Promoted Tweets globally.
Google’s new Adwords layout is live for all users, and the company said the tool is focused on making it easier to use.
More than half of web content writers said using social media has proven a strong method finding sources for new articles.
AYTM Market Research found that tablet users are considering their options in terms of investing in a device, but market growth overall should remind marketers to make their websites and SEO campaigns mobile-friendly.
Yahoo rolled out changes to its image and video search recently in its attempt to make search more useful.
Video content on the web is becoming increasingly popular, with 37 percent of global web users watching it at least once every day.
With the back-to-school shopping season ahead, PriceGrabber found consumers will likely start buying earlier and spend more this year than last.
LinkedIn has rolled out targeted status updates to help marketers guide their social content to the right audiences.
Google has integrated Google+ with Flipboard, a mobile social dashboard, which some think could be the first in a long line of partnerships that make content shared on the network more accessible.